Customers and consumers
Orkla creates value by developing products that meet customer needs with insight, and Orkla companies invest substantial resources each year in consumer surveys, customer satisfaction surveys and other types of market analyses. The Group's numerous activities affect our customers and consumers in many areas. In the fields of both branded consumer goods and aluminium and materials, the Group focuses on developing differentiated products that can achieve customer and consumer preference, loyalty and market leadership.
We realise that this ensures long-term customer relations and builds confidence, which generate profitability over time. In cases where it is appropriate to do so, we involve our customers in product development. At the same time, we emphasise that our products must always be reliable in terms of their quality, origin and impact on personal health and the environment.
Orkla aims to develop good, effective market communication that helps to build a long-term, trusting relationship between consumers, our brands and our companies. Our marketing campaigns must be designed with respect for the consumer, the communications situation and generally accepted social norms, and must comply with current marketing legislation and good marketing practices. Orkla's marketing practices must be based on good judgement, and in some areas Orkla companies impose greater limitations on their marketing activities than are required by legislation. This primarily applies to marketing to children and youth.
