Strategy for Orkla Brands

Goals  

• High and durable value creation by delivering products that consumers and retailers «cannot do without».
• Achieve growth both by increasing revenues in existing businesses and through acquisitions. This growth will primarily take place in the markets in which Orkla Brands currently operates.
• Ensure continuous focus on cost-effectiveness throughout the value chain.

Strategy

Orkla Brands operates on the basis of a multi-local model where responsibility for value creation in the core business rests at the local level with each individual company. The main focus is on gaining a deep insight into customer and consumer needs, and utilising this insight to deliver innovations that create high, durable value. The use of strong branded consumer goods is key to securing consumer loyalty. Inter-company synergies are achieved by sharing best practices and common, cost-effective support functions.